Njengoko ixesha lephulo lisiya phantsi, ngokuqinisekileyo lutshintsho olwamkelweyo ukubona uthotho olubekelweyo ngakumbi njengoko kubonisiwe zizibhengezo zokuwa ze-American Eagle. Iveliswe yi-Blackrose Creative Agency, imifanekiso iphila ngokuhambelana negama le-brand kunye nemifanekiso yeflegi yaseMelika kunye neemodeli zonke ezifakwe kwi-denim ekhululekile. Edlala noRegina Feoktistova, uKori Richardson, uLais Ribeiro, uMlambo iViiperi kunye no-Arthur Ukuthengisa, umthwebuli wezithombe uNagi Sakai ubamba iqela elinamandla kwingqokelela ye-mainline kunye ne-jeans.
