I-Eats Lingerie iqala ngengqokelela yayo yokuqala ngephulo eliqaqambileyo elinemodeli UErin Michelle Cummins . Uyilo olusekwe LA, UChris Applebaum , ngumlawuli we-brand kunye nesikhokelo soyilo ngu UGemma Louise ngoMeyi . Ibhombu ye-blonde ibonakala kwimifanekiso ethathwe ngu Sonny Matson kwindawo yaseMalibu, eCalifornia. Ebizwa ngokuba yiBlack Cherry, umgca wokuqala we-Eats uquka ibra, ibhanti le-garter, i-g-string, kunye ne-pasties. Olu luyilo lwenziwe ngeleyisi eethe-ethe, iitrim zesatin, izixhobo zegolide, kunye namakhubalo echerry. Ngobuhle, u-Erin unyusa ubushushu ngamaza akhazimlisiweyo ngumlungisi weenwele Randi Petersen kwaye Stacy Salazar kwi makeup.
“[Sifuna] ukuba yonke into ibeyi-SEXY ephezulu ngalo lonke ixesha. Oku kuthetha ukuba ii-demi cup bras, izinto ezininzi eziphangiweyo eziveziweyo ukuze sibone ulusu oluninzi, amalaphu aguquguqukayo kunye neleyisi ukuze sikwazi ukonyusa into enomtsalane ngakumbi. Kodwa-okubaluleke kakhulu-i-lingerie isondelelene, ke sifuna amava akho nge-Eats Lingerie uzive ungumntu, ”utshilo u-Applebaum malunga ingqokelela yokuqala.