I-brand yase-Italiya i-Gucci ithatha ukuhamba kwicala lasendle kunye nephulo layo lasentwasahlobo-ehlobo lika-2017. Ibanjelwe eRoma, eItali, abadlali “abanobugcisa kunye nabalinganiswa abayimibalabala” babetha ezitratweni. Ifotwe ngu Glen Luchford , imodeli ixhonywe ngeengonyama kunye namahlosi. Ingqokelela yendlela yenqwelo moya yasentlakohlaza ithatha indawo ebonakalayo ngeegawuni ezihonjisiweyo, izikipa ezingaqhelekanga kunye neebhulukhwe ezilungiselelweyo.
Ukongeza kwimifanekiso yephulo, uLuchford naye walathisa ifilimu elandelayo. Misela kumculo omnandi we-'Amore Disperrato' nguNada, iimodeli zonwabela usuku lokudlala emthonjeni, ukuhlala nezilwanyana kunye nokutya iibhega. Umlawuli wokudala weGucci Alessandro Michele ibhalwe umzobo wobugcisa UChris Simmonds.