Ukuba ubunokucela umntu ukuba abize igama lewotshi, kunokwenzeka ukuba athiyi Rolex. Ubonwa ezihlahleni zikaCristiano Ronaldo, uRihanna kunye noVictoria Beckham, uRolex ube ligama elikhulu kumzi-mveliso wokubukela obutofotofo amashumi eminyaka. Kodwa kutheni zithandwa kwaye zinxitywa ngabaninzi?
Imbali kaRolex
URolex wadalwa ngo-1905 nguHans Wilsdorf eLondon, eNgilani. I-brand emva koko yasiwa eSwitzerland emva kwemfazwe yehlabathi yokuqala. I-Rolex yayilishishini lokusasaza iwotshi, kodwa lwakuba uphawu lufudukele eSwitzerland, baqalisa ukwenza kunye nokuyila ezabo iiwotshi. Kwiminyaka emibini kamva, ngowe-1910, iwotshi eyenziwe nguRolex yaba yiwotshi yokuqala emhlabeni ukuqinisekiswa njengekronomitha. Eli yayilixesha eliphambili kuRolex njengoko oku kwaqala ukunxulumana nokuchaneka kwabo kunye nokuchaneka. Ngo-1926 u-Rolex wayesele evelise iwotshi yokuqala engangeni manzi, kwakhona ebonisa ukuba uphawu lwabo luhlala luphambi komdlalo xa kuziwa kukwenziwa kweewotshi ezisemgangathweni.Kutheni iiwotshi zeRolex zifunwa kangaka?
Ngokukodwa ukuba umtsha kwimarike yokubukela, kunokuba yinto eyoyikisayo ukwazi imbali kaRolex kwaye kutheni bephumelele kwaye befunwa. Kukho izizathu ezininzi zokuba kutheni abantu abaninzi bekhetha i-Rolex, ke zimbalwa.
Imbonakalo
Nokuba unxibe iRolex enesuti, okanye i-leggings, isasebenza ngayo nayiphi na impahla. Obo bubuhle beRolex - ukuguquguquka kwayo. Iklasi ye-Rolex iyavuza kwaye abantu abaninzi bakhetha i-Rolex ngenxa yeendlela ezahlukeneyo abazinikezelayo.
Ixabiso
Uninzi lweewotshi zeRolex zonyuka ngokuthe chu kwixabiso njengoko ixesha lihamba. Liqhekeza lotyalo-mali. Ngo-2021 abantu abaninzi bafuna ukuthenga iRolex njengotyalo-mali, njengoko beqhele ukwenza imali kwixesha elizayo. Iimodeli eziqinisekisiweyo zokukwenzela imali ziquka iRolex Datejust, Submariner kunye neYacht-Master.Ubume
Esinye isizathu sokuba iiwotshi ze-Rolex zithandwa kakhulu kukuba zinesimo kunye nembali esele imisiwe. Abanye abantu bathenga iRolex ukubonisa isimo sabo, njengoko iwotshi ebulalayo inokusebenza njengesixhobo sokuncedisa nasiphi na isinxibo.
Intengiso
Njengobuninzi beempawu zanamhlanje, impumelelo ye-brand ihlala iphantsi kwintengiso ehlakaniphile kunye neyodwa. I-Rolex ngokuqinisekileyo ayihlukanga. Umdali uHans Wilsdorf ukhethe igama elithi Rolex kuba kulula ukulithetha, nokuba loluphi ulwimi.
Xa uRolex wayesenza iwotshi yokuqala engangeni manzi, baqale bayinika uMercedes Glietze, indadi yeOlimpiki, eyayinxibe iwotshi emqaleni xa iqubha itshaneli yesiNgesi. Iwotshi yeOyster yafakwa kuvavanyo lwalo lokugqibela kulo mngeni, kodwa yaluphumelela uvavanyo yaza yaphuma emanzini isebenza kakuhle kwaye ayizange ichaphazeleke. Le ntsebenziswano phakathi kwe-Olympian kunye ne-Rolex yayikwiphepha eliphambili le-Daily Mail, inika i-brand free publicity. Ngokungafaniyo nokuthengisa okuninzi kwe-Rolex, eli phulo laliyingozi kakhulu.
IiRolexes akulula ukufumana izandla zakho ngamanye amaxesha
Ibinzana elithi ‘ufuna into ongenakuba nayo’ lifika engqondweni. Ezinye iimodeli zeRolex kunzima kakhulu ukuzibamba, nto leyo eyenza ukuba abathengi bafune ezi modeli ngakumbi. Umzekelo, imodeli ye-Daytona ngamanye amaxesha inqabile, njengoko i-Rolex izisa iiwotshi ezininzi kwiivenkile zabo njengoko belindele ukuthengisa.Ndingayithenga nini iRolex yam yokuqala?
Kufanelekile ukuthetha ukuba akukho mfuneko yobudala kwi-Rolex. Ukuba ufuna ukuthenga iRolex eneminyaka engama-22 ubudala, kwaye ungaya kuyo! Ukutsho oko, kuyacetyiswa ukuba elona xesha lilungileyo lokuziphatha ngewotshi ye-Rolex kuxa unokuhlawulela eyona modeli uyijongileyo. Umthengi oqhelekileyo we-Rolex uneminyaka engama-40-45, kodwa oko akuthethi ukuba ukuba umncinci awukwazi ukuthenga i-Rolex. Ngapha koko, kutsha nje i-Rolex ibone ukonyuka kwe-15% kubathengi abancinci abaneminyaka engama-25-30.
Iiwotshi zeRolex zenza ingxelo
Iiwotshi ze-Rolex zithandwa ngesizathu-ukuba zizodwa, ukuyila kunye nokuzinza kwixabiso ezizezinye zezo zizathu. Kodwa, nokuba yeyiphi imodeli ogqiba ukuzinza kuyo, iRolex iya kuhlala ikubonelela ngesitayile kunye newotshi eyenziwe kakuhle eyenziwe kakuhle.