Iimpawu ezimbini ze-mega ze-PUMA kunye Balmain dibanisa amandla kwintsebenziswano yoshicilelo olulinganiselweyo. Imodeli uCara Delevingne kunye noBalmain umlawuli wokudala u-Olivier Rousteing wanceda ukuyila i-capsule yokuwa. Iza kuqaliswa nge-21 kaNovemba, izinto ziya kubandakanya ii-bra, iibhulukhwe ezimfutshane kunye neeteki. UCara kunye no-Olivier nabo babonakala kwimifanekiso yephulo esemthethweni edutyulwe UBrianna Capozzi.
IPUMA x iPhulo laseBalmain
IPUMA ibisoloko imele umsebenzi weqela kunye nokuxhobisa ngoko ke umbono wokwenza ubambiswano no-Olivier ubonakale ufanelekile,” utshilo uCara Delevingne. “UBalmain unoburhalarhume obufanayo kuhlobo lwayo njengoko iPUMA isenza kwaye yandichulumancisa kakhulu ukucinga ngento esinokuyenza sonke kunye. Ndiyazingca ngeyona nto ibangele le ntsebenziswano. "