Iphulo lokuqaphela le-H&M -Emva kokubonisa i-Conscious Exclusive lookbook ekuqaleni kwale veki, sijonge iphulo lentwasahlobo ka-2014 elibonisa i-icon ye-90s. Amber Valletta kunye nabayili be-EVER Manifesto. Ukunxiba ingqokelela yezinto ezizinzileyo ezibandakanya iTencel, i-polyamide kunye neprints ezitsalwa ngesandla; abafazi bayathandeka kwiiyilo ezisefashonini. “I-H&M inebhongo ngomsebenzi wayo wozinzo. Ukuqaphela kunye neConscious Exclusive kubonisa ububanzi bamathuba ngemathiriyeli ezinzileyo, kwaye ileyibhile yethu entsha yeClever Care ivumela abathengi bethu bajoyine uthumo lwethu olubhekiselele kwikamva elizinzileyo lefashoni, utshilo u-Ann-Sofie Johansson, iNtloko yoYilo lwe-H&M, uPhuhliso olutsha. Ileyibhile yeClever Care inika abathengi iingcebiso zokucoca iimpahla zabo ngaphandle kwempembelelo yokusingqongileyo.