Sọ kaabo si 2018 nipa wiwo awọn ipolongo ẹwa aipẹ lati awọn ami iyasọtọ ti ile-iṣẹ. Ni akọkọ, a wo ipolongo 'Modern Muse' tuntun lati ọdọ Estee Lauder. Ile-iṣẹ ohun ikunra tẹ ballerina Misty Copeland fun aworan rẹ ni ẹwu Pink ati awọn slippers ballet ti o baamu. Itele, Lancome spokesmodel Taylor Hill han ni awọn ipolongo fun mascara brand atike ati ète.
Oṣere Eva Longoria tẹsiwaju aṣoju aṣoju rẹ fun L'Oreal Paris bi o ṣe n ṣaju ipolongo awọ irun Magic Retouch. Giorgio Armani tẹ ni kia kia awoṣe Itali Julia Bergshoeff bi oju awọn oniwe-'Ecstasy Shine' ipolongo ikunte. Ati nikẹhin, a gba iwo miiran Pẹpẹ Refaeli fun aago brand, Hublot . Awọn ti Israel awoṣe duro ni a dudu latex bodysuit fun awọn Ọkunrin Chen lẹnsi aworan.