Lẹhin ti o rii awotẹlẹ ni oṣu to kọja, H&M ti ṣafihan ipolongo isubu 2015 tuntun rẹ ti a pe, 'Fall in Love'. Awọn aworan ẹya awọn awoṣe Anna Ewers ati Nicolas Ripoll shot ni New York nipasẹ Josh Olins. Anna awọn awoṣe bohemian ni atilẹyin awọn wiwa fun awọn ipolowo pẹlu faux onírun, blouses ti a ṣe ọṣọ ati aṣọ wiwun ti o wuyi.