Gucci The Ritual 2020 秋季广告大片

在隔离期间，时尚品牌必须寻找其他创造性的方式来制作内容。 Gucci 招募模特为其 2020 年秋季数字广告活动创作自画像，名为：The Ritual。模特 Amanda Ljunggren、Mae Lapres、Vaquel Tyies、Josefine Gronvald、Delphi McNicol 和 Lawrence Perry 以 T 台设计为特色拍摄自画像。从园艺到针织，演员们将日常活动与高级时装相结合。

“我让模型建立自己的图像。担任摄影师和讲故事的人、制片人和布景师。我请他们代表他们对自己的想法。公开它，塑造伴随他们的诗歌。我鼓励他们玩耍，即兴创作，”创意总监 Alessandro Michele 说。

Gucci 2020 秋季“The Ritual”广告大片

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT