Gucci The Ritual 2020 秋季廣告大片

在隔離期間，時尚品牌必須尋找其他創造性的方式來製作內容。 Gucci 招募模特為其 2020 年秋季數字廣告活動創作自畫像，名為：The Ritual。模特 Amanda Ljunggren、Mae Lapres、Vaquel Tyies、Josefine Gronvald、Delphi McNicol 和 Lawrence Perry 以 T 台設計為特色拍攝自畫像。從園藝到針織，演員們將日常活動與高級時裝相結合。

“我讓模型建立自己的圖像。擔任攝影師和講故事的人、製片人和佈景師。我請他們代表他們對自己的想法。公開它，塑造伴隨他們的詩歌。我鼓勵他們玩耍，即興創作，”創意總監 Alessandro Michele 說。

Gucci 2020 秋季“The Ritual”廣告大片

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT