I-Gucci The Ritual Fall 2020 Campaign

Ngesikhathi sokuvalelwa, abakhi bemfashini kumele babheke kwezinye izindlela zokudala zokukhiqiza okuqukethwe. I-Gucci ibhalisela amamodeli azokwakha ukuzimelela ngomkhankaso wayo wokuwa kwedijithali ka-2020 obizwa ngokuthi: The Ritual. Amamodeli u-Amanda Ljunggren, Mae Lapres, Vaquel Tyies, Josefine Gronvald, Delphi McNicol, kanye no-Lawrence Perry bathatha izithombe zabo siqu ezinemiklamo yendlela yezindiza. Kusukela ekwenzeni ingadi kuye ekulutheni, abalingiswa babhangqa imisebenzi yansuku zonke nemfashini ephezulu.

“Ngivumela amamodeli azakhele izithombe zawo. Ukusebenza njengabathwebuli bezithombe nabaxoxi bezindaba, abakhiqizi nabathwebuli bezithombe. Ngabacela ukuthi bamele umbono abanawo ngabo. Ukuphumela obala ngayo, ukubumba izinkondlo ezihambisana nazo. Ngabakhuthaza ukuthi badlale, bathuthuke ngokuphila kwabo,” kusho umqondisi wezobuciko u-Alessandro Michele.

Umkhankaso we-Gucci 'The Ritual' Fall 2020

View this post on Instagram

“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT