Njengoba simasha siye phambili ku-2018, izinkampani ziyaqhubeka nokwethula imikhankaso yazo yobuhle emisha. Kusukela kuzimonyo kuya kumakha, bheka ezinye zezikhangiso zakamuva nezinkulu kakhulu. Okokuqala, siqala ngokubuka isikhangiso esisha sikaDolce & Gabbana ‘seDolce’. Imfashini yase-Italy iyathinta Giulia Maenza ngephunga layo lesiginesha elithathwe ngu UVictor Demarchelier eduze kwasePalermo. Okulandelayo, sibheka umkhankaso we-Swarovski's Day Valentine's 2018. Inkampani yobucwebe ifaka uKarlie Kloss kanye Andrés Velencoso okwesithombe sothando.
Este Lauder futhi yethula umkhankaso omusha wombala wezindebe othi ‘Liquid Envy’. Umkhiqizo wezimonyo uthinta amanxusa omkhiqizo Fei Fei Sun , uCarolyn Murphy kanye Hilary Rhoda ukuze uthole isithombe esihle. Ukwengeza ohlwini, Gucci yethula isikhangiso sayo samakha esithi ‘Guilty Absolute’ okulingisa kuyona UJulia Hafstrom . Imodeli enezinwele ezibomvu ifaka ibhulawuzi eliphinki lokuphindukuzalwa kwephunga lamadoda elebula. Okokugcina, sibheka a Lancome umkhankaso inkanyezi Taylor Hill . Lo mfana oneminyaka engu-21 useke wabeka phambili izikhangiso eziningi zomkhiqizo wezimonyo kusukela asayinwa njengobuso ngo-2017.