Taylor Fronts Keds -I-Shoe brand Keds yethule umkhankaso wayo wekwindla ka-2014 odlalwa isihlabani somhlaba wonke u-Taylor Swift . Kuyo yonke le minyaka, izithonjana zesitayela ezifana noMarilyn Monroe, u-Audrey Hepburn noJackie Kennedy zaziwa ngokugqoka izicathulo zenkampani. Izikhangiso ezintsha zibizwa ngokuthi, "Ukwenziwa Kwesithonjana" futhi zihlose ukukhombisa u-Taylor njengenkosikazi ehamba phambili yanamuhla. “Abesifazane emlandweni ababambe elikhulu iqhaza ekulolongeni imfashini yami ngabesifazane abadume begqoke iKeds® yonke iminyaka,” kusho uSwift. Ukulungiselelwa kwe-Paramount Studios eHollywood, eCalifornia, nakho kwengeza umphumela omuhle.
Bona u-Taylor oyimodeli yomugqa wakhe we-Keds' spring 2014.
