Indlu yemfashini ephambili i-Balenciaga yethule umkhankaso wayo we-Summer 2020 ngevidiyo engajwayelekile. Ngokuvamile, lokhu akufanele kumangaze, njengoba umphakathi emhlabeni wonke uwujwayele kahle umsebenzi onjalo ovela endlini yokuklama. Umholi wayo, umsiki wengqephu waseGeorgia uDemna Gvasalia wethule lo mkhankaso ngochungechunge lwezithombe nevidiyo ye-apocalyptic. Lezi zithombe zazihlanganisa amamodeli, agqoke amakhanda kuya ezinzwaneni e-Balenciaga, azenza osopolitiki. Bona, ngandlela thize, bamele umkhankaso wokhetho.
Abaningi bathi lokhu kufanele kuxhumene ngokuqinile nokhetho lukamongameli lwaseMelika lwango-2020. Akukhona okokuqala uGvasalia egxambukela kupolitiki enkulu. Emuva ngo-2017, wethula umugqa osuselwe ekugqokeni okunegama lenkampani, ofana kakhulu nelogo yomkhankaso kaBernie Sanders. Yebo, i-Balenciaga iya kuze kube manje 'nemilayezo yayo eyimfihlo eyimfihlo'. Yini elandelayo yendlu yemfashini eyisakhiwo sodumo?
Imfashini nezobuciko zinethonya nakwezinye izimboni. Kwesinye isikhathi azixhumene ngisho nakancane. Isibonelo esihle imboni yegumbi lokubalekela, ekhula ngokushesha emhlabeni jikelele. I-United Kingdom ingelinye lamahabhu ezimakethe zomhlaba. IBrithani njengamanje ibona ukukhula okumangalisayo kohlu lwemidlalo yokuphunyuka yaseLondon njengoba amatimu amasha akhuthazwe yimfashini ethulwa kwezinye izindawo ezintsha. Imikhiqizo efana ne-Balenciaga inomthelela omkhulu ikakhulukazi njengoba imboni yegumbi lokubalekela iqhutshwa ukuqamba okusha, njengendlu yemfashini yaseFrance.
Ividiyo yomkhankaso wasehlobo lango-2020 iyinto ebingalindelekile nangaphezulu. Iyalutha futhi ukuyibuka kuzwakala sengathi ihlanzwa ingqondo. Ukurekhodwa kokusakaza izindaba ngezindaba ezisematheni kubambekile phakathi kwezinto ezingokoqobo nephupho elihlanekezelwe. Izintatheli, abasakazi bezindaba, izintatheli kanye nabo bonke abanye abakuvidiyo bagqoke eBalenciaga.
Umqondo wevidiyo usekelwe ekuphumeni kweciko elizinze eParis u-Will Benedict naye oyikhiqizile. Unerekhodi lemisebenzi enjalo, okubandakanya uCharlie Rose, intatheli edumile yaseMelika exoxa ngentshiseko nomuntu ongaziwa. UBenedict uthi: “Ngizama ukuthola izinto ezingokoqobo, futhi eziyingxenye enkulu yezwe lethu esiphila kulo. Ekugcineni, awukwazi ukuthi umi kuphi. Ngithanda leya ndawo engazinzile.”
Ividiyo empeleni izungeza uhlelo lwezindaba, isakaza izindaba eziphambili zosuku. Owokuqala oshaye lolu hlelo umbuzo othi “ayaphi wonke amanzi?”. Ngaleso sikhathi, ababukeli sebeyabona ukuthi kukhona okuvaliwe futhi uhlelo aluyona ukusakazwa kwezindaba okuvamile endaweni yangakini. Asikwazi ukuqonda noma yiziphi izinhlamvu ezikhulumayo. Imilomo yabo igcwele izinto ezimnyama, ezingenalutho futhi imisindo ayinabo ubuntu. Kodwa-ke, ngokusho kwabo, kuvele ukuthi wonke amanzi angena emgodini wokukhipha amanzi eCalifornia, obizwa ngeMonticello Dam Morning Glory Spillway.
Ngokushesha ngemva kwezindaba zamanzi, uhlelo lusitshela ukuthi azisekho isiminyaminya. Isithombe sibonisa izimoto ezihamba ngesivinini esikhulu ezimpambanweni zomgwaqo ngaphandle kokuma. Amaplanethi ahlelwa kabusha futhi izibuko zelanga ziyadingeka. Lesi siqeshana sezindaba esixakile, esicindezelayo sasetshenziswa ukukhuthaza izibuko zelanga zika-Balenciaga eqoqweni lasehlobo lika-2020.
Omunye umlayezo obalulekile ubungaphansi kwezindaba "abahamba ngezinyawo babuyile". Ngemuva kwesihloko, isithombe sibonisa isikhwama sepulasitiki siwela umgwaqo nabahamba ngezinyawo. Ingxenye yokugcina imane ithi "izindaba ezinhle ziyeza".
Kunzima ukuhlaziya yonke imicabango ka-Gvasalia ngemuva kwevidiyo yomkhankaso we-Summer 2020 we-Balenciaga. Kodwa-ke, ngombukiso ezinyangeni ezimbalwa ngaphambili, uGvasalia wenza ngokucacile isitatimende mayelana nezombusazwe zesimanje kanye nemithetho yokugqoka yabaholi abaphezulu. Umbukiso wamiswa ehholo elifane ngokusobala izici eziningi ze-EU, okuhlanganisa nombala.
Indlu ye-design house yaseFrance yayigcina i-prosthetics yethambo elixakile, elesabekayo njengengxenye yokwakheka kwemodeli. Seziphenduke izici ezigqamile zamamodeli ka-Balenciaga nemibukiso yemfashini eyingqophamlando.