Uhlobo lwewashi likanokusho i-OMEGA lusebenze noCindy Crawford njengenxusa kusukela ngo-1995. Manje izingane zakhe, uKaia kanye no- Presley Gerber , zithathwe njengezikhulumi ezintsha. Inkampani igubhe lesi simemezelo ngokudalulwa kwezithombe ezimbili. Isithombe ngu Peter Lindbergh e-Mailbu Beach, isithombe esimnyama nesimhlophe sibonisa i-supermodel eduze nomyeni wakhe Rande Gerber nezingane zabo ezimbili.
UCindy uthe ngalezi zindaba: “Uhambo lwami ne-OMEGA belumangalisa futhi ngiyazi ukuthi uKaia noPresley bazokujabulela ukusebenzisana nomkhiqizo njengoba nginakho. Bobabili banekhono ngezindlela zabo ezihlukile futhi ngiyaziqhenya ngokuthi bazoba amanxusa alandelayo kulawa mawashi amahle.”