I-Rag & Bone ihlangana nezihlabani ezivela emhlabeni wemfashini nomculo ukuze uthole ukuhlanganyela okusha kwe-white-edishini elinganiselwe ye-tee. U-Supermodel u-Helena Christensen, i-electro pop duo ethi Say Lou Lou, umculi uGabriel-Kane Day-Lewis kanye nomshicileli we-skateboard u-Peter Bici phambi kwezithombe. Ithathwe ngu Quentin De Briey , izithombe zomkhankaso zidutshulwa endaweni eNew York City. Izikibha ziza ngohlelo olulinganiselwe lokuphrinta okungu-100 olutholakala kuphela esitolo se-Rag & Bone SoHo NYC esiqala ngoMeyi 16.
I-Rag & Bone White Tee Campaign
Ukusebenza neqembu elinjalo labantu elixubile ezithombeni ezintsha kusinike ithuba lokugubha ukuguquguquka kwesikibha esimhlophe. Kuze kube yilolu suku, isikibha sibaluleke kakhulu ku-rag & bone, njengoba sisebenzele ukusika, ukulingana, ukuwasha kanye nendwangu kahle. Leyo mininingwane emincane ingashintsha isithonjana sibe into ekhetheke ngempela.”
-UMarcus Wainwright, umsunguli we-rag & bone kanye ne-Chief Brand Officer