Njengoba ukuthembela kwabantu ezinkundleni zokuxhumana kukhula, sekuyiqiniso elikhona manje empilweni yabo, futhi bathonywa kakhulu okuqukethwe abakubona ku-inthanethi, ikakhulukazi uma kukhulunywa ngezitayela zemfashini. Phambilini izitayela zemfashini zethulwa emphakathini ngosizo lwemibukiso ye-catwalk namamagazini emfashini ngoba imfashini ibithathwa njengengxenye yesiko elikhethekile. Okuwukuphela kwethonya embonini bekungabaqambi nomagazini abacwebezelayo. Kepha uma udlulela phambili ku-2019, kuyindaba ehluke kakhulu ngoba izinkundla zokuxhumana sezithathe izintambo futhi namuhla ama-fashionistas athembele enkambweni ekhuthazwa amamodeli e-Instagram.
Abantu manje sebenethuba lokunquma uhlobo lokuqukethwe abafuna ukuziveza kukho. Yebo, i-catwalk nomagazini kuseyingxenye yemboni yezemfashini, kodwa kancane kancane, inkundla yezokuxhumana inempumelelo eyengeziwe yokuxhuma amabhrendi nabantu.
Izinkampani zemfashini kufanele zimakethe imikhiqizo yazo emakethe entsha
Abantu abasanciki kumagazini wakamuva we-Glamour, ukubatshela ukuthi yiziphi izimfashini zamuva. Inkundla yezokuxhumana isetshenziswa njengethuluzi lokumaketha lokuphromotha imikhiqizo yemfashini edizayina amasizini alandelayo. Kodwa inkundla yezokuxhumana yenza okwengeziwe; ikhombisa abantu ukuthi yiziphi izingubo ezigqokwa abangani babo bedijithali, nokuthi yiziphi izitayela zemfashini ezikhangwa amabhlogi.
Izinkampani zengqephu ziyazi ukuthi abantu esikhathini samanje abanalo izinga lokwethenjwa kwezokukhangisa njengoba bebenalo phambilini. Iminyaka eyinkulungwane iphila emhlabeni wamamagazini, ukukhangisa ku-inthanethi, nemikhankaso yokumaketha, kodwa lawa mathuluzi awasenawo umthelela ababenawo esikhathini esidlule. Abafundi babheka leli su lokumaketha likude kakhulu, futhi bayayazi inqubo yokuhlela ngemuva kwakho konke ukuthwebula. Babheka imikhankaso yokumaketha njengedukisayo, futhi abavumeli imikhuba yabo yokuthenga ithonywe okuqukethwe yizikhangiso, bathintana nabo ku-TV, omagazini, nomsakazo. Bathola izincomo ezibaluleke kakhulu ezinikezwa abangani benkundla yezokuxhumana.
Imithombo yezokuxhumana inamandla okusabalalisa izindaba ngokushesha, emazweni nasemazwenikazi futhi njengoba inani labalandeli be-Instagram selidlule izigidi ezingu-200, amathuba okuba wonke umsebenzisi alandele okungenani i-akhawunti yemfashini. Ucwaningo lukhombisa ukuthi cishe i-50% yabasebenzisi be-Instagram balandela ama-akhawunti emfashini ukuthola ugqozi lwezingubo zabo. Lokhu kuhlanganisa abagqugquzeli bokufaneleka kanye nemikhiqizo ehlobene nabo, futhi. Kwenziwa umbuthano, ogqugquzelwe engutsheni imodeli ye-Instagram eyabelana ngayo futhi babelana ngokubukeka kwabo kubalandeli babo. Baba umthombo wogqozi komunye umuntu.
Ucwaningo luphinde luveze ukuthi bangaphezulu kuka-70% abantu okungenzeka ukuthi bathenge impahla ethile uma kunconywe umuntu abamlandelayo ezinkundleni zokuxhumana. Cishe u-90% weMillennials uthi bazothenga ngokusekelwe kokuqukethwe okukhiqizwa umgqugquzeli.
Imikhiqizo yemfashini ithembele ocwaningweni lwemakethe lapho yenza imikhankaso yabo yokukhangisa, futhi bayazi ukuthi ngo-2019 kufanele bagxile emizamweni yabo yokumaketha ku-Instagram. Zombili izinhlobo ezimaphakathi neziwubukhazikhazi zisebenzisana namamodeli e-Instagram ukukhangisa imikhiqizo yazo ezinkundleni zokuxhumana.
Amamodeli e-Instagram athuthukisa amabhrendi futhi ahehe abalandeli
Inkundla yezokuxhumana iyithuluzi lemikhiqizo yemfashini elisebenzisayo ukusondeza amakhasimende abo kumagugu awo. Esikhathini esedlule, imibukiso yemfashini kwakuyimicimbi ekhethekile efinyelelwa abantu abakhethekile kuphela. Kulezi zinsuku, zonke izinhlobo zemikhiqizo ezidumile zinikeza ukufinyelela kuzinhlelo zabo ze-catwalk kumamodeli we-Instagram ngenhloso yabagqugquzeli ukwabelana ngomcimbi bukhoma nabalandeli babo. Bonke abasebenzisi be-Instagram okufanele bakwenze ukulandela i-hashtag ethile, futhi bazofinyelela konke okuqukethwe okuhlobene naleyo hashtag ethile.
Ukumaketha kwabathonya kuyinkambiso entsha yokukhangisa, futhi kusho ukusebenzelana nabantu abanethonya abanamandla okukhulisa ukuqwashisa ngomkhiqizo futhi babe nomthelela kumaphethini wokuthenga. Ngokombono wabathengi, okuqukethwe kwe-influencer kuthathwa njengesincomo esivela kumngane wedijithali. Balandela abantu ababathandayo, futhi babheka izingubo abazigqokile noma imikhiqizo abayisebenzisayo. Lezi zincomo zenza umkhiqizo uthembeke emehlweni abathengi futhi ukhulise intshisekelo yababukeli yokusebenzisana nomkhiqizo.
Imikhiqizo eminingi yemfashini inobunzima ekukhuthazeni umuzwa womphakathi, kepha amamodeli e-Instagram anezithameli esezivele zisunguliwe, axhumana nabalandeli babo, futhi angaqinisekisa imikhiqizo ehlinzekwa wuphawu ukuze ifinyeleleke kalula emphakathini.
Imboni yezemfashini iyaziwa ngokuthula kwayo okusheshayo, futhi ukukhula kobuchwepheshe kunqume ushintsho emaphethini okuthenga. Amamodeli e-Instagram anikeza amabhrendi ithuba lokufinyelela uhlobo olusha lokumaketha, okuyinselele uma bengaqashi umuntu ofanele futhi bengasebenzisi ubuhlakani babo ukudala okuqukethwe.