I-H&M yethula ibhuku elisha lokubuka elibizwa nge-‘Modern Craft’, eligxile kwisitayela sesintu esine-embroidery, i-fringe neleyisi. Amamodeli adlalayo u-Aneta Pajak no-Ophélie Guillermand, ukubukeka kuthonywe iziketi ezihlotshisiwe, amajezi amakhulu kakhulu namajazi amade. Ezicathulweni, izimbadada ezinezintambo namaweji kuhambisana kahle kakhulu nalezi zitayela zosuku olunelanga.