Imfashini iyashintsha ngesivinini esikhula ngokushesha. Futhi ingxenye enkulu yalokho ingaba negalelo esizukulwaneni seminyaka eyinkulungwane. Ichazwa njengabantu abazalwa phakathi kuka-1982 no-1996, leli qembu lihlanganisa abantu abangaphezu kwezigidi ezingu-80 e-US. Ezindabeni ungabona izihloko zezindaba ezifana nezinkulungwane zeminyaka zibulala izitolo ezinkulu noma izikhwama zomklami. Uma kukhulunywa ngokukhomba ukuthi isizukulwane siyithinta kanjani imfashini nobuhle emhlabeni, sidinga ukubhekisisa ukuthi izitolo zeminyaka eyinkulungwane zithenga kanjani.
I-Dolce & Gabbana's Isikhalazo Seminyaka Eyinkulungwane
Njengoba izinkulungwane zeminyaka ziba amandla amakhulu okuthenga, amabhrendi azithola ekhanga iqembu labathengi ngezindlela ezihlukile. Olunye uhlobo lwemfashini oluphezulu olwamukela izinkulungwane zeminyaka ngezingalo ezivulekile akungabazeki ukuthi UDolce noGabbana . Ngo-2016, ilebula yase-Italy yembula umkhankaso wayo wentwasahlobo-ehlobo 2017 ohlanganisa iqembu lezinkulungwane zeminyaka ezinethonya kuhlanganise nomlingisi. Zendaya Coleman kanye nemodeli yesiFulentshi Thylane Blondeau.Indlu yemfashini yase-Italy iphinde yaqhubeka nokuthepha abenzi bokunambitheka besilisa okuhlanganisa i-Vine star Cameron Dallas kanye nomculi Austin Mahone . U-Dolce & Gabbana baze bafinyelela esiteji semibukiso yemfashini eyimfihlo nentsha njengamamodeli wendlela yezindiza. Futhi muva nje, bethule incwadi entsha yezithombe ebizwa ngokuthi, ‘Dolce & Gabbana Generation Millennials: The New Renaissance’, bebungaza izingane ezidumile, amakhasimende e-VIP kanye nabagqugquzeli bezokuxhumana.
“Bangabafana namantombazane bangempela abathanda imfashini, bazijabulisa ngayo, bayalokotha, bashintsha ukubukeka nsuku zonke, abesabi ukuhlanganisa izitayela nezingubo ezahlukene. Abakugqokayo ku-inthanethi ngokushesha futhi kubonwa yintsha eningi, ngakho-ke ngokombono webhizinisi akufanele bathathwe kancane,” kusho abaklami uDomenico Dolce noStefano Gabbana.
Ukubaluleka Kwe-Influencer Marketing
I-Influencer marketing ibone ukukhula okukhulu eminyakeni embalwa edlule. Imikhiqizo ithephe izinkanyezi ze-Instagram nama-vlogger obuhle ukuze bavele emikhankasweni futhi basebenzisane emigqeni ekhethekile. Okuthunyelwe okukhokhelwayo okuxhasiwe kusebenza njengendlela yokukhulisa ukuthengiswa kwemikhiqizo esafufusa. Iqhaza lomgqugquzeli selibaluleke kakhulu kangangokuthi iForbes yembula uhlu lwabaphembeleli abaphezulu ngo-2017 ngamagama anjengokuthi UChiara Ferragni futhi UDanielle Bernstein ukwenza ukusika.
Imikhiqizo yezimonyo efana ne-NYX ne-Becca isebenzise abagqugquzeli benkundla yezokuxhumana ukukhulisa ukufinyelela kwabo ngemizamo ekhokhelwayo futhi kwesinye isikhathi engakhokhelwa. Futhi umthengisi wemfashini osekwe e-LA i-REVOLVE usebenzise abagqugquzeli ukusiza ukwenza imali ephakathi kwezigidi ezingu-650 zamaRandi kuya ku-$700 wezigidi kulo nyaka kuphela.
“Imboni iyonke izama ukusonga [ikhanda layo] ngokuhlala unomphela kwabagqugquzeli nokuthi bangazuza kanjani futhi babahlanganise emabhizinisini abo. Lokhu kuyinto esizizwa siziqhenya ngayo. Kubaluleke kakhulu kumnyombo webhizinisi lethu futhi sikubona libalulekile iminyaka neminyaka ezayo,” umsunguli we-REVOLVE uMichael Mente wabelane ne-WWD.
U-GigixTommy: Ukusebenzisana Okuphezulu
Ngokuphathelene nokusebenzisana kwenkulungwane yenkulungwane, umuntu angabheka iminyaka emibili manje futhi esebenzisa uhla lwe-GigixTommy. Umugqa wezingubo uxhumanisa i-supermodel u-Gigi Hadid nomklami waseMelika Tommy Hilfiger . Iqalwe okokuqala ekwindla ka-2016, iqoqo litholakala emazweni angama-70 emhlabeni jikelele. NgoFebhuwari 2017, i-Refinery 29 yabika ukuthi iqoqo le-capsule le-GigixTommy lidayiswe ngaphambi kokuthi kuqale umbukiso wemfashini.
UDaniel Grieder , Umphathi Omkhulu we-Tommy Hilfiger Global kanye ne-PVH Europe, utshele i-WWD, "Imiphumela iyaqhubeka idlula okulindelwe kuyo yonke indawo yebhizinisi lethu - kusukela ekuhlanganyeleni nababukeli abasha ukuya ekwandeni kwezokuxhumana kanye nokucindezela ukubonakala ekukhuleni kokudayiswa kwamadijithi amabili amasizini amabili alandelanayo. . Umphumela we-halo kulo lonke uhlobo ube nomthelela omuhle kuzo zonke izigaba emhlabeni jikelele, futhi sijabule ngokuqhubeka nokuthuthukisa le mpumelelo kumasizini ethu azayo.”
Iminyaka Eyinkulungwane Nemfashini Esheshayo
Umuntu akakwazi ukukhuluma ngemfashini yeminyaka eyinkulungwane ngaphandle kokubheka umthelela omkhulu wokuthi izinhlobo zemfashini ezisheshayo ezifana neZara kanye H&M akwenzile phakathi neminyaka. Izitolo ezinkulu ezifana ne-Macy’s, Sears kanye ne-J.C. Penney zibone kuvalwa amakhulu ezitolo kanye nokucwiliswa esitokweni.
Kungani? Iqiniso lokuthi izinkulungwane zeminyaka zifuna izinketho ezintsha nezihlukile ngesivinini esisheshayo lisebenza njengesici esikhulu. Ukwengeza, babheka nezintengo ezithengekayo futhi. Izitolo eziningi azikwazi ukuncintisana nokushintsha okusheshayo kukaZara amasonto amathathu kusukela ekuqaleni komklamo wezingubo kuze kufike ezitolo.
Ngokufanayo, uma kuziwa kumathrendi, abathengi banamuhla bafuna ukuthenga umkhiqizo manje esikhundleni sezinyanga kamuva. Oprofesa be-LIM College URobert Conrad futhi Kenneth M. Kambara muva nje wenze ucwaningo phakathi kwabathengi abaneminyaka engu-18-35 kulo nyaka oluveze umbono ofanayo. “Ucwaningo lwethu luveza kakhulu ukuthi laba bashayeli beminyaka eyinkulungwane bayini nokuthi imboni yezemfashini ibaphatha kanjani. Ngamunye uzibheka ‘njengemakethe yomuntu’ futhi ufuna ukuba nokuthile okukhethekile futhi okungatholakali kalula kwabanye. Bafuna ukuhlanganisa ukubukeka kwabo ngendlela yabo yasekuqaleni, eyiqiniso,” kusho uConrad.
Ikusasa Lomthengi Wemfashini
Uma sibheka phambili, amabhrendi kuzofanele agxile ekuhlaleni phezulu kumathrendi, ukumaketha okunethonya nezitayela ezihlukile ukuze ahlale phezulu. Ukumaketha kwendabuko nokuthengisa ngeke kusanqamula, futhi lokhu akusebenzi nje kumabhrendi athengekayo. Mhlawumbe yingakho sibone inqwaba yama-shakeups ezinkampanini eziwubukhazikhazi muva nje.
Njengoba uChristopher Bailey esanda kushiya uBurberry, uRiccardo Tisci ophuma e-Givenchy, phakathi kokunye ukuhamba; imboni iyashintsha. Ngokuphambene, i-Dolce & Gabbana inabagqugquzeli abamukele ngokugcwele futhi ngokusho kwezifundo, umkhuba uzokhula kuphela emkhakheni wokunethezeka. “Uma ufuna ukukhuluma nezilaleli zakho, udinga ukukhuluma ngempilo nokuhlangenwe nakho kwakho. Awukwazi ukuvele wenze izingubo ezingama-25-35,” kufingqa uDomenico Dolce.