UCartier umemezele ukwethulwa komkhankaso wakhe wesikhwama sePanthère de Cartier, okukhona kuwo umlingisi uLily Collins. Ngaphambi kwe UZoe Ghertner's ikhamera, inxusa lendlu imodeli yochungechunge lwezithombe zasestudiyo. Idizayini ye-Panthère ihlanganisa ukukhiya okumise okuka-C okunomkhawulo wegolide noma we-palladium owenziwe ngomunye wabaqophi bobucwebe beCartier's High Jewelry ngokubambisana no UMarlin Yuson , umqondisi wokudala weCartier Leather Goods.
Panthère de Cartier Bag Campaign
I-Panthère itholakala ngamasayizi amabili: amancane namancane. I-stylist duo Rob + Mariel kubhanqa isisetshenziswa nengubo emnyama egqokwe ngu-Lily eshayela u-Audrey Hepburn wodumo, lapho ame khona emafulethini. Isikhwama naso siza ngemibala eyahlukene, okuhlanganisa obomvu obu-cherry, omnyama, oluhlaza okotshani, nopinki ophaphathekile.
Eqedela ukubukeka kuka-Lily, u-Fiona Stiles usebenza ekwenziweni kwenkanyezi engenasici ngezinwele ezimnyama ezishelelayo ezenziwe nguGregory Russell. U-Thuy Nguyen uphinde asebenze ngezinzipho zokuthwebula.
Ukube i-panther bekuyisikhwama, bekungaba yilesi, kusukela kukhiye wayo oqoshiwe kuya emigqeni yayo egobile, yenkabi. Yonke into yakhiwe nge-minimalism eyakha ingemuva lokukhiya: inhloko ye-panther eyingcaca kuphrofayela, umphumela wokubambisana okuseduze phakathi kwesitudiyo sokuklama sikaCartier kanye nabaqophi bayo be-High Jewellery.
Cartier
