Ngomkhankaso wayo wentwasahlobo-ehlobo lika-2016, u-Calvin Klein uhlanganise imigqa yakhe emihlanu ochungechungeni olulodwa lwezithombe. Ithwetshulwe ngu-Tyrone Lebon, imodeli yesihlabani sezikhangiso u-Kendall Jenner, umculi waseBrithani u-FKA Twigs, umlingisi waseDenmark u-Klara Kristin, imodeli yaseBrithani u-Adwoa Aboah, imodeli yase-Dutch uSaskia de Brauw, imodeli yase-Australia u-Abbey Lee Kershaw kanye nethalente elengeziwe lamafilimu okudala. Izithombe zisebenzisa isiqubulo esithi #mycalvins esibizelwa esenzweni sithi “I _________ in #mycalvins”.
“Lo mkhankaso umele indlela amasiko athuthuka ngayo njengoba sikhuluma. Sihlanganisa ndawonye ingxubevange eyahlukene yabashoshozeli abaneqoqo eliyingqayizivele lamaciko abonakalayo ukuze sakhe okuqukethwe okuvusa inkanuko nokuqhuba ingxoxo yamasiko,” kusho uMelisa Goldie, u-CMO weCalvin Klein, Inc.
Calvin Klein Spring 2016 Campaign
I-Flashback - Kendall Jenner kaCalvin Klein
Waqala ukubizwa ngokuthi ubuso bukaCalvin Klein ngo-Ephreli ka-2015, u-Kendall Jenner uvele emikhankasweni eminingi yomkhiqizo esikhathini esingaphansi konyaka. Kusukela ohlelweni lwe #mycalvins lwenkundla yezokuxhumana kuya kuCalvin Klein Jeans kuya kuCalvin Klein Underwear, ubuhle bebrunette bungenye yamamodeli aphawuleka kakhulu kaCalvin Klein weshumi leminyaka eledlule.
