Ukumaka iqoqo lakhe lokugcina likaBurberry, umklami UChristopher Bailey kuboniswe iqoqo elimibalabala lentwasahlobo-ehlobo lika-2018. Umqondisi wokudala womkhiqizo kusukela ngo-2001, u-Bailey usize uBurberry cishe iminyaka engamashumi amabili. Futhi ngenkathi yasentwasahlobo, wabheka esikhathini esedlule, equkethe imibhalo egciniwe nezitayela kusukela kuma-60's, 70's, 80's kanye nama-90's. Uhlelo lombala we-rainbow lwaba yinto eyinhloko yokugxila eqoqweni elineziketi, amateki ngisho ne-cape egqokwe nguCara Delevingne ekupheleni kombukiso.
UBurberry uphinde wethula iqoqo lakhe le-Rainbow Check ezitolo manje elizosiza izinhlangano ezisiza umphakathi ze-LGBTQ. U-Bailey ubheke isitayela sasemgwaqweni ngohlelo oluningi oluhlanganisa ama-hoodies amakhulu, amajakhethi ashekiwe namaluni anemibala. Ukuze uthole ukubukeka okupholishiwe okwengeziwe, owesifazane waseBurberry angagqoka izingubo ezihlotshisiwe kanye namajazi ahlotshisiwe.