Uma kukhulunywa ngemfashini, ingxenye ephezulu yezingubo zabesifazane ingeyayo kalula i-haute couture . Igama lesiFulentshi lihumusha kwimfashini ephezulu, ukugqoka okuphezulu, noma ukuthunga okuphezulu. Isifinyezo esivamile se-haute couture, i-couture iyodwa isho ukugqoka izingubo. Kodwa-ke, liphinde libhekisele ebungcweni bokuthunga nokuthunga. Okuphawuleka kakhulu, i-haute couture imele ibhizinisi lokudala ingubo yangokwezifiso yeklayenti. Imfashini ye-Haute couture yenzelwe ikhasimende futhi ngokuvamile ifanelana nezilinganiso zayo ezinembile. Imiklamo iphinde isebenzise izindwangu zemfashini ephezulu kanye nemihlobiso efana nobuhlalu nokufekethiswa.
UCharles Frederick Worth: Ubaba weHaute Couture
Siyazi ngegama lesimanjemanje elithi haute couture sibonga ngokwengxenye kumklami wesiNgisi UCharles Frederick Worth . U-Worth uphakamise imiklamo yakhe ngenqubo yekhwalithi ye-couture yamaphakathi nekhulu leshumi nesishiyagalolunye. Imfashini eshintshashintshayo, u-Worth wavumela amaklayenti akhe ukuthi akhethe izindwangu azithandayo nemibala yezingubo zokugqoka. Esungula i-House of Worth, iNgisi livame ukubizwa ngokuthi ubaba we-haute couture.
Esungula uhlobo lwakhe ngo-1858 eParis, i-Worth empeleni yathuthukisa imininingwane eminingi evamile yemboni yezemfashini namuhla. U-Worth akagcinanga nje ngokuba ngowokuqala ukusebenzisa amamodeli abukhoma ukukhombisa amakhasimende izingubo zakhe, kodwa wathungela amalebula anophawu ezingutsheni zakhe. Indlela ka-Worth yokuguquguquka kwezemfashini nayo yamzuzela isicoco sokuba yi-couturier yokuqala.
Imithetho ye-Haute Couture
Nakuba izingubo ezisezingeni eliphezulu, ezenziwe ngokwezifiso zivame ukubizwa ngokuthi i-haute couture emhlabeni wonke, leli gama lingelomkhakha wemfashini waseFrance. Ngokukhethekile, igama elithi haute couture livikelwe umthetho futhi liqondiswa yi-Paris Chamber of Commerce. Isikhungo sivikela izintshisekelo zezinkampani zaseParis. Ngaleso sikhathi, ukuze kukhiqizwe imiklamo esemthethweni ye-haute couture, izindlu zemfashini kufanele ziqashelwe yi-Chambre Syndicale de la Haute Couture. Umkhandlu olawulayo, amalungu alawulwa ngokuya ngezinsuku zeviki lemfashini, ubudlelwano nabezindaba, izintela, nokunye.
Akulula ukuba yilungu le-Chambre Syndicale de la Haute Couture. Izindlu zemfashini kumele zilandele imithetho ethile efana nale:
I-Haute Couture yesimanje
Ukuqhubeka nefa lika-Charles Frederick Worth, kunezindlu zemfashini ezimbalwa ezazakhela igama nge-haute couture. Ngawo-1960 kwaqala ukuqalwa kwezindlu ezincane ze-couture ezifana noYves Saint Laurent noPierre Cardin. Namuhla, u-Chanel, u-Valentino, u-Elie Saab no-Dior bakhiqiza amaqoqo e-couture.
Kuyathakazelisa ukuthi umqondo we-haute couture usushintshile. Ekuqaleni, i-couture yaletha inani elikhulu lenzuzo, kodwa manje isisetshenziswa njengesandiso sokumaketha komkhiqizo. Nakuba izindlu zemfashini ze-haute couture ezifana ne-Dior zisakhiqiza imiklamo yangokwezifiso kumakhasimende, imibukiso yemfashini isebenza njengendlela yokuthuthukisa isithombe somkhiqizo wesimanje. Ngokufana nokulungele ukugqokwa, lokhu kunomthelela ekwandeni kwesithakazelo sezimonyo, ubuhle, izicathulo, nezinsiza.