Njengoba umnyakazo wokusiza umzimba uqhubeka nokuba namandla, umhlaba wemfashini ubone ukuhlehla kwezithombe ezithintwe kabusha ngokweqile. Kusukela ngomhla ka-1 Okthoba 2017, umthetho wase-France odinga izithombe zentengiso ezishintsha usayizi wemodeli ukuthi uhlanganise nokukhulunywa ‘ngesithombe esithonywe kabusha’ usuqalile ukusebenza.
Kungenjalo, i-Getty Images iphinde yashaya umthetho ofanayo lapho abasebenzisi bengakwazi ukuhambisa “noma yikuphi okuqukethwe kobuciko okubonisa amamodeli okubunjwa kwawo komzimba kuphinde kwathintwa ukuze kubukeke kuzacile noma kukhudlwana.” Lokhu kubonakala kuyisiqalo nje salokho okungase kubangele ama-ripples amakhulu kuyo yonke imboni.
Ukubhekisisa Kakhudlwana: Ukuthinta Kabusha Nesithombe Somzimba
Umqondo wokuvimbela izibopho zokuthinta kabusha ngokweqile emuva komqondo wesithombe somzimba kanye nomthelela wawo kubantu abasha. UNgqongqoshe Wezindaba Zezenhlalakahle Nezempilo eFrance, uMarisol Touraine, esitatimendeni esiya ku-WWD wathi: “Ukuveza intsha emifanekisweni evamile nengelona iqiniso yemizimba kuholela ekubeni nomuzwa wokuzehlisa nokungazethembi okungaba nomthelela ekuziphatheni okuhlobene nempilo. ”
Kungakho amabhrendi afana ne-Aerie-American Eagle Outfitters’ ulayini wezingubo zangaphansi ezethula umkhankaso wamahhala wokuthinta kabusha kube yinhle kakhulu mayelana nokuthengisa nokukhangisa. Ihlanganisa amamodeli angakathintwa kukhombisa ukuthi kungakhathaliseki ukuthi umuntu unjani, ngisho namamodeli anamaphutha. Kungaphawulwa futhi ukuthi imikhiqizo engakuvezi ukuthinta kabusha izobhekana nenhlawulo efinyelela ku-37,500 euros, noma ngisho namaphesenti angama-30 emali echithwe ukukhangisa. Siphinde sibheke imodeli yakamuva yeshatha esayinwe ama-luxury conglomerates i-LVMH ne-Kering evimbe usayizi onguziro namamodeli angaphansi.
Ukubheka Osayizi Besampula
Nakuba ukulebula izithombe zamamodeli ashintshiwe kungabonakala njengesinyathelo esihle, inkinga enkulu isekhona. Njengomklami Damir Doma wathi engxoxweni ka-2015 ne-WWD, "[Iqiniso] liwukuthi, inqobo nje uma kunesidingo samamodeli anesikhumba esithe xaxa, ama-ejensi azoqhubeka nokuletha."
Lesi sitatimende sigqamisa iqiniso lokuthi amasayizi amasampula wamamodeli mancane kakhulu ukuqala. Imvamisa, imodeli yendlela yezindiza inokhalo olungamayintshi angu-24 nezinqe ezingamayintshi angu-33. Uma kuqhathaniswa, ama-supermodels of the 90's afana noCindy Crawford babenezinqe ezazingama-intshi angu-26. Leah Hardy , owayengumhleli we-Cosmopolitan, waveza ekudaluleni kwemfashini ukuthi amamodeli ngokuvamile kuzodingeka athathwe izithombe ukuze afihle ukubukeka okungenampilo kokuzaca kakhulu.
Ebhalela i-Telegraph, uHardy walandisa: “Siyabonga ngokuthinta kabusha, abafundi bethu… Ukuthi la mantombazane anesisindo esiphansi ayengabonakali ekhangayo enyameni. Imizimba yabo yamathambo, izinwele ezibuthuntu, ezacile, amachashaza nezindilinga ezimnyama ngaphansi kwamehlo abo zathathwa ubuchwepheshe, kwasala kuphela ukuyenga kwezitho eziqinile namehlo kaBambi.”
Kodwa osayizi besampula abagcini nje ngokuthinta amamodeli, bayasebenza nakubalingisi. Izinkanyezi kufanele zibe yisampula yosayizi ukuze ziboleke izingubo zemibukiso yemiklomelo nemicimbi. Njengoba UJulianne Moore kusho engxoxweni abe nayo no-eve Magazine mayelana nokuhlala unomzimba omncane. “Ngisalwa nokudla kwami okuyisicefe okujulile, okuyisisekelo, iyogathi nesidlo sasekuseni se-cereal nama-granola. Ngiyakuzonda ukudla ukudla.” Uyaqhubeka, “Ngiyakuzonda ukuthi ngikwenze ukuze ngibe usayizi ‘ofanele’. Ngihlale ngilambile.”
Lokhu Kuzoyithinta Kanjani Imboni?
Naphezu kwalokhu kuphushwa kwezishayamthetho ukukhombisa izinhlobo zemizimba enempilo ezithombeni zomkhankaso nasemigwaqweni yezindiza, usemkhulu umsebenzi okusamele wenziwe. Inqobo nje uma amasampula osayizi ehlala emancane ngokukhungathekisayo, ukunyakaza komzimba okuhle kungahamba kuze kube manje. Futhi njengoba abanye beye baveza mayelana nokuvinjelwa kwe-photoshop yaseFrance, kuyilapho inkampani ingakwazi ukuthinta usayizi wemodeli; zisekhona ezinye izinto ezingashintshwa. Isibonelo, umbala wezinwele zemodeli, umbala wesikhumba kanye namabala kungashintshwa noma kususwe.
Noma kunjalo, labo abasembonini bahlala benethemba lokubona ukuhlukahluka okwengeziwe. “Esikulwelayo ukuhlukahluka kwezinto, ngakho kukhona abesifazane abanelungelo lokuba nomzimba omncane, kunabesifazane abanelungelo lokugoqa kakhulu,” kusho uPierre François Le Louët, umongameli weFrench Federation. Kwezabesifazane Okulungele Ukugqokwa.