I-Lucky Brand inecala lokuzulazula ngomkhankaso wayo wasehlobo wango-2021. Isithombe ngu UBryan Rodner Carr , amamodeli u-Minji kanye no-Zoi Mantzakanis baya ogwini ngemiklamo elele emuva elungele isizini yesimo sezulu esifudumele. Okubalulekile kwasehlobo njengezingubo ze-eyelet, idenim evamile, nama-croptop agqamile.
Ithwetshulwe kungemuva lesithombe esihle, ishaneli iMinji neZoi zizipholele kamnandi ngezingcezu ezihelezayo. Iphalethi lombala othambile lihlanganisa izithunzi zothando ezipinki, izinyo lendlovu, nokuphuzi. Dan Barbato futhi isebenza ekuqondisweni kobuciko kuhlu.
Amie Goeller , Idizayini ye-SVP ye-Lucky Brand, isitshela mayelana nogqozi lomkhankaso kunhlolokhono ekhethekile.
Umkhankaso we-Lucky Brand Summer 2021
Yini eyakhuthaza umkhankaso?
Ngomkhankaso wethu Wehlobo lika-'21, sinyonyoba saya ogwini, lapho ilanga lihlangana nolwandle futhi ihlobo lihlala njalo. Ekugcineni sesikhululekile ukuzulazula, saduka elangeni sihlola ugu olungenalutho nezindlela ezimazombezombe, sichitha izinsuku zokungcebeleka sibukeka singakhethi hlangothi kanye nemibala ye-indigo yakudala eyenziwe ngemibala egqamile nemininingwane ecolisisiwe.
Uthemba ukuthi ababukeli besizini entsha bacabangani uma bebuka izithombe?
Sithemba ukuthi umkhankaso ugqugquzela imizwa yokuzulazula, ithemba, uthando lokungaphandle, injabulo yokuba sendaweni entsha enobuso obusha. Ihlobo livusa umuzwa wokuzidela nokwenzeka, futhi ngemva konyaka oyinselelo sonke esisanda kwabelana sibheja ukuthi umuzwa wethemba nokulindela kuyathathelwana.
Imiklamo yenkathi yasehlobo ibonakala imnandi! Yini ugqozi ngemva kwabo?
Siyabonga! Sijatshuliswa umuzwa weziqalo ezintsha; njengoba izinto zivuleka futhi sonke sibheke phambili ekufezeni amandla ethu angempela futhi sijabulele ihlobo kuyo yonke inkazimulo yalo - izinsuku ezinde, zobuvila ezicwiliswe ilanga, umoya ofudumele ophethe izinto ezithokozisayo nephunga lemvelo ngaso sonke isikhathi.
Asisoze sakhohlwa izingcingo ze-Zoom ezingajwayelekile noma amabhulukwe okujuluka asidlulise kulezi zikhathi ezinzima, kodwa esikuzwayo njengamanje injabulo yokugqoka - thatha lawo majini nezingubo namahembe anezinkinobho (oh my) ! Leli hlobo iphathi yokuphuma kwawo wonke umuntu futhi sonke sizofuna ukuba nempahla ekahle ukuze sibonakale futhi sizwe yonke imizwa futhi.
Yiziphi ezinye zezingcezu zezitatimende zesizini?
Umkhiqizo wethu wakhiwe phezu kwedenim, futhi leso sisekelo sazisa lonke iqoqo lethu. Ehlobo sibuyekeze okuningi kokulingana kwethu kwakudala namawasha alula kanye nokungathathi hlangothi okupholile, sengeza okunye okusha okuhlukile / okufana nemfashini, futhi sanweba ngempela ingubo yethu yedenim ngamahembe, izikhindi, namajakhethi alula - umshayeli weloli we-macrame fringe uyadingeka - izinhlobonhlobo zemibala ye-indigo yakudala yakhe naye.
Sigcwalise lezi zingcezu zedenim ngama tee elineni esimo sezulu esifudumele, izikhindi, nezinkinobho zamadoda zamadoda, futhi sethule ulayini wezithandani zabesifazane ezisesitayeleni sababhangqe neziqongo ezikhiloshiwe eziphefumulelwe nge-bohemian, izinkinobho, kanye nesitatimende sasehlobo. izingubo zokugqoka. Siphinde sengeze izitayela ezengeziwe eqoqweni lethu le-Cloud Soft lezinto ezibalulekile ezibalulekile nezingubo zokuphumula ezisesitayeleni, ezenziwe ngezindwangu ezithambile ezilingana kahle zokunethezeka unyaka wonke.
Yini elandelayo nge-Lucky Brand?
Kodwa sijabule kakhulu nge-Capsule yethu Yobuhlalu ephuma kamuva kuleli hlobo - iqoqo lamabhulawuzi e-boho abesifazane namahembe asentshonalanga ahlotshiswe ngobuhlalu obuthambile nobunemibala ye-geo. Ikhuthazwe isibhakabhaka esivulekile namasiko enziwe ngesandla aseNingizimu-ntshonalanga yaseMelika, le miklamo ye-edishini ekhawulelwe iyivayibhu eqoqekayo ye-Bohemian ephelele.
Ubhubhane lube nomthelela kanjani enqubweni yokuklama?
Njengawo wonke umuntu, i-COVID-19 yasiphoqa ukuthi sicabange futhi sisebenze ngendlela ehlukile, futhi ngenxa yokuzamazama indlela esihlale senza ngayo izinto sithole amathuba okuba nesineke futhi sibe nokudala.
