Ngemuva kokwethulwa ngoFebhuwari, umkhankaso wenkundla yezokuxhumana i-#mycalvins ubhalise inombolo yamagama agqamile ngemfashini kokuthunyelwe kwe-Instagram okunebhande lika- UCalvin Klein izingubo zangaphansi. Amamodeli afana noMiranda Kerr, uLara Stone (owake waba phambili emikhankasweni yokuphrinta ilebula) noPoppy Delevingne bayingxenye yomkhankaso kanye nabaculi uFergie no-Iggy Azalea. Lo mkhiqizo uphinde wathinta ama-blogger aziwayo emfashini afana no-Chiara Ferragni we-Blonde Salad kanye no-Rumi Neely we-Fashion Toast kulo msebenzi. Bona ukuqoqwa kwethu kwezinye zezithombe ze-#mycalvin ngezansi.