Ngesibuyekezo sethrendi sakamuva se-H&M, umthengisi wengqephu ufakazela ukuthi awuyidingi ingubo yokubhukuda ukuze ube ngumnikazi wolwandle. Ebizwa ngokuthi 'Ubulula Besimanje', ifilimu yemfashini igxile ezitayeleni ezingasindi ezilungele usuku olupholile. Ihlanganisa yonke into kusukela eziqongweni ezihlotshiswe nge-lace kuya kuzikhindi zikakotini nama-sweaters e-pullover, lokhu kubukeka kulungele ukubeka izingqimba noma ukugqoka ngokwazo. Imodeli uHana Jirickova ibonakala ezithombeni-egqoke ama-ensembles afinyeleleka ngobucwebe begolide nezimbadada ezihlotshisiwe.
