Umkhulumeli we-adidas kusukela ngo-2016, uKarlie Kloss, uvela emkhankasweni omusha ovela kumkhiqizo wezingubo zemidlalo. Ebizwa ngokuthi ‘Lapha Ukuze Udale’, izikhangiso zasekwindla ka-2018 zigqamisa Iqoqo Lesitatimende sokufihla kwezimbali kanye nokuphrinta kwezithombe. U-Karlie ubonisa i-lithe yakhe egqoke ubhodisi wezemidlalo, ama-leggings anephethini namateku okugijima. Ngezinwele ezijwayelekile ezijwayelekile kanye nezimonyo zemvelo, i-supermodel ka-Karlie ibukeka icwebezela.
“Ngizama ukungeza okuhlukile ekusebenzeni kwami ukuze ngikugcine kumnandi futhi ngiqinisekise ukuthi angisebenzi ngokweqile imisipha ethile. Uma ngiseNew York, ngisebenza e-Dogpound Gym nomqeqeshi wami, uKirk Meyers. Ngokuvamile senza ingxube yokuqeqeshwa kwamandla e-HIIT kanye ne-cardio, kodwa muva nje ngisanda kungena esibhakeleni—kuphinda kabili njengento edambisa ingcindezi emangalisayo,” kusho u-Karlie mayelana nohlelo lwakhe lokujima.