Umthengisi wemfashini ongusayizi ongeziwe Lane Bryant isematheni ngemuva kokuthi isikhangisi esisha sikamabonakude sikamabonakude esinezinsolo zokuthi sinqatshwe yi-NBC kanye ne-ABC. Ebizwa ngokuthi ‘Lo Mzimba’, izihlabani zezentengiso ezimnyama nezimhlophe i-Sports Illustrated Swimsuit cover intombazane u-Ashley Graham, uTara Lynn, uPrecious Lee namanye amamodeli. Isiqeshana sihlanganisa imodeli yokuncelisa ibele kanye nokuvala imizimba yabesifazane. Yibone ngezansi bese uzinqumela ukuthi bekungajwayelekile yini kumabonakude.
Esitatimendeni esithunyelwe kwabakwaRacked, uLane Bryant uthe ngeke basihlele lesi sikhangiso. Isitatimende sifundeka kanje: “Ukuhlelwa kokuqala kwenqatshelwe futhi yize sidale ngokusobala ezohwebo ukuthi zisakazwe ngeke sikuhlele njengoba sikholelwa ukuthi kuwukubonakaliswa okuhle nokufanelekile kwemizimba yabesifazane. Sihlela ukusakaza lokhu ngemidiya yethu nangeziteshi zedijithali lapho abakuthola kwamukelekile.”
Uma lokhu sekuvele kuzwakala kujwayelekile, kungenxa yokuthi kwenzekile ngaphambili. Emuva ngo-2010, ukuhweba kwangaphansi kuka-Lane Bryant okuhlanganisa no-Ashley Graham nakho kwenqatshwa. Uma kuqhathaniswa nezinye izimakethe ezinamamodeli azacile, kubonakala kuthambile. Zibonele ngezansi.