Kule sizini embalwa edlule, uhlobo lomkhiqizo olususelwa e-Los-Angeles elithi FRAME lizihlukanise nokuba ngaphezu kwelebula yedenim enezingubo zangaphandle, amajezi namahembe. Futhi ngomkhankaso wayo wekwindla-ebusika ka-2016, ilebula igxile kulezi ezinye izigaba eziphelele ngesimo sengqondo se-rock and roll.
UFRAME umsunguli U-Erik Torstensson ithwebula amamodeli USteffy Argelich futhi UJulia Hafstrom okwezikhangiso ezinqampuna amashothi ombala anezithombe ezibude obugcwele. Ezithombeni, amantombazane angabonakala egqoke iziketi zesikhumba, amablaza evelvet kanye nezingubo zangaphandle ezihlotshisiwe–kanye nedenim yesiginesha kaFRAME.