Isizini yephathi isifikile, futhi ehlobo lika-2018, i-H&M inikeza inala yezinketho ngomhlahlandlela wayo wakamuva wethrendi. Ibizwa ngokuthi 'All Dressed Up', ifilimu yemfashini ibheke phandle libalele ngezingubo zomcimbi okhethekile. Kusukela emigqonyeni emide kuya kuzinombolo ezimfushane zeleyisi kanye nokuhlukaniswa kwe-slinky, lokhu kubukeka kuzoba kuhle kuwo wonke lawo maqembu ehlobo. Uma kubhangqwe nezimbadada ezinezintambo nezithende, izitayela zasehlobo ze-H&M zingaphezu kobuhle.
I-H&M 'Bonke Bagqokile' Incwadi Yokubheka Yasehlobo 2018
