H&M Goes Boho – Ngemva kokubonisa iqoqo lendlela yezindiza e-Paris ngesizini edlule, umdondoshiya wemfashini osheshayo u-H&M ukhethe ukwenza isethulo esiseduze sesizini yasentwasahlobo ka-2014. Ukuphuma okusha kuhlanganisa i-rock n roll, ubuhle obukhuthazwe be-bohemian. “Ngiyabuthanda ubuntu kwa-H&M kule ntwasahlobo. Isitayela simayelana nokuveza obala nokudala ikhabethe lakho siqu. Okusha, okubalulekile kwe-tomboy yasemadolobheni kanye nokuhlukaniswa kwe-boho kuvumela abesifazane banamuhla ukuthi babe yisithonjana sabo siqu, "kusho u-Ann-Sofie Johansson, Inhloko Yokuklama yakwa-H&M. Amasilhouette kanye nemininingwane "yi-hippie chic" ngokugxila kuma-fringe, ama-ruffles kanye neleyisi ekujuleni kwaphakathi kwamabili okuluhlaza okwesibhakabhaka nokumnyama. Bheka ukubuka kuqala okwengeziwe okuvela eqoqweni lentwasahlobo ngezansi.
