Ukulala no-Edita -Ukubuyekezwa kwesitayela kwakamuva okuvela kwa-H&M kufaka zonke izinto ezibalulekile zosuku lokuvilapha ngaphakathi nokubukeka okugqokwe u-Edita Vilkeviciute. Izitayela zezingubo zokulala ezipholile ezisukela ekujulukeni kuya kumajezi kuya kumasethi amaphijama aneziqephu ezimbili ngisho nezingubo zangaphansi zisebenza njengekhabethe elikahle kakhulu losuku luka-Edita lwentokozo yasekhaya. Zitholele ukubukeka okwengeziwe ebhukwini lokubuka elingezansi, futhi uqiniseke ukuthi uhlola umkhankaso weholide ka-H&M ka-2014.