Ngemva kokubona ukubuka kuqala ngenyanga edlule, i-H&M yethule umkhankaso wayo omusha wekwindla ka-2015 obizwa ngokuthi, ‘Fall in Love’. Izithombe zihlanganisa amamodeli u-Anna Ewers noNicolas Ripoll abadutshulwa eNew York nguJosh Olins. Amamodeli ka-Anna we-bohemian aphefumulelwe abheka izikhangiso ezihlanganisa uboya mbumbulu, amabhulawuzi ahlotshisiwe kanye nezingubo zokuluka ezithokomele.