I-DKNY Ithola AbaseNew York Ngezikhangiso Zokuwa -Umkhankaso wekwindla-ebusika ka-2014 ovela kwa-DKNY uthola abantu baseNew York bangempela okwenzeka nje ukuthi babonakale, futhi phakathi kwabalingisi kubandakanya U-Rita Ora osevele ezikhangisweni ezimbalwa zomkhiqizo okuhlanganisa nomkhankaso wephunga elimnandi. Ngaphandle komculi waseBrithani, amamodeli uSoo Joo Park kanye no-Eliza Cummings badlala inkanyezi ezithombeni ezifakwe ilensi kaLachlan Bailey futhi ezenziwe isitayela ngu-Alastair McKimm. Kusetshenziswa i-hashtag ethi #WeAreNYC, izithombe zibonisa abalingisi abahlukahlukene emidizayini ye-sporty chic ye-DKNY yasekwindla.