Umkhiqizo wedenim waseMelika u-Lee nomdondoshiya wemfashini waseSweden u-H&M bahlanganyela ekusebenzisaneni okusha. Ihlelelwe ezitolo futhi iku-inthanethi ngomhla ka-28 Januwari, imiklamo ifaka ukusimama kusukela ekukhiqizeni kuya kwendwangu. Lo mkhankaso uhlanganisa izishoshovu, amamodeli, nabaculi abafana no-Zinnia Kumar, u-Alima Lee, u-Deba, u-Peter Dupont, no-Avery Ginsberg. Lo mugqa uhlanganisa amajini aphefumulelwe wama-90s, amakhosethi edenim, amateyi kakotini agaywe kabusha, nama-ovaroli ahambisana kahle nokugqokwa kwezindawo zokuvakasha zabesifazane. I-denim free cotton eyenziwe ngemicu evuselelekayo kanye nodayi abonga amanzi inikeza inqubo eco-friendly.
“Besikuthanda nje ukusebenza no-Lee ukuphusha ushintsho. Ushintsho lwezingubo zedenim ezizinzile neziyindilinga. Sabheka yonke imininingwane futhi sabekelana inselele ngendlela eyakhayo. Kuyamangaza futhi ukusebenzisana nemiklamo ka-Lee eyisithonjana futhi ubanike ukunambitheka kwethu kancane, kubathandi be-H&M denim emhlabeni wonke,” kusho u-Jon Loman, umklami wakwa-H&M.
LEE x H&M Campaign
