Iqoqo lekwindla lika-Prada lika-2010 liyavela nencwadi yokubheka yelebula yenganekwane ebheka isizini edlule ngemifanekiso ka-Alexander Reichert kanye noFausto Fantinuoli ngezithombe zika-Phillip Meech. Kufakwe namamodeli afana noMiranda Kerr, uBarbara Palvin, uLara Stone, uMonika Jagaciak, Kasia Struss, Kirsi Pyrhonen, Valerija Kelava, Maryna Linchuk, Ginta Lapina nabanye, izithombe zisuka kumgwaqo wezindiza ziye emigwaqweni ngomsebenzi wobuciko wesitayela se-retro.