Ngemva kokumenyezelwa njengenxusa lomkhiqizo kaMaybelline ezinsukwini ezimbalwa ezedlule, kuye kwadalulwa ezinye izithombe ezivela emkhankasweni weGuess’ entwasahlobo-ehlobo lika-2015 ehambisana nemodeli yaseMelika uGigi Hadid. U-Gigi ubonakale ezikhangisweni zomkhiqizo kusukela esemncane, emelela i-Guess Kids, kodwa lokhu kuphawula umkhankaso wakhe wokuqala eyedwa wale lebula. Ingane e-blonde imele u-David Bellemere olwandle ngenkathi igqoke izitayela ezihehayo ezihlanganisa idenim, amaphrinti e-gingham, i-knitwear nokunye.
