Ukuhlanganyela komklami kwakamuva okuvela kwa-H&M kwenzeka kwabaseLondon-based Erdem . Iqoqo lizofaka izingubo zabesifazane, futhi okokuqala ngqa kusuka ku-Erdem–menswear. Eyaziwa ngamaphrinti akhe othando nama-silhouettes, ukusebenzisana kuzobandakanya izingubo, izihlukanisi, ubucwebe, isikhwama nezicathulo. Izimbali zothando kanye neleyisi zimboza imiklamo yesitatimende. Bheka zonke izingcezu ezisebhukwini lokubuka elisanda kukhululwa. Zitholele iqoqo eligcwele ku-inthanethi nasezitolo ngomhla ka-2 Novemba.
“I-ERDEM x H&M iqoqo elakhuluma nami ngempela, futhi bengifuna ukulidalela incwadi ebukekayo ene-twist. Ngiyathanda ukungeza izici zokumangala kanye ne-surrealism, nokucabanga ngemininingwane yokuthuthukisa umoya, njengezimbali ezinikezwa imodeli zisuka ohlakeni,” kusho umthwebuli wezithombe we-lookbook. UMichal Pudelka.