I-GUESS Originals imemezela iqoqo le-capsule eligqugquzelwe ngu Anna Nicole Smith . Umlingisi we-White Lotus Sydney Sweeney ibonakala njengenkanyezi yomkhankaso. Ushuthelwe endaweni yaseMalibu, eCalifornia, umela uchungechunge lwezithombe ezimnyama nezimhlophe ezishuthwe ngu Kenneth Cappello . Igqugquzelwe yizithombe ezingakhiqiziwe zango-1992 zika-Anna Nicole ongasekho, i-Sydney inikeza isikhalo esimsulwa.
Iqoqo Le-GUESS Originals x lika-Anna Nicole Smith laklanywa ngokubambisana neciko UCali Thornhill Dewitt. Amadizayini afaka izingcezu zedenim ezinama-silhouette akudala nakudala agcwele isitayela sama-90s. Iqoqo leziqephu ezingu-32 lihlanganisa ama-tee, amasudi omzimba, amajezi, ama-jumpsuits, nokuningi.
Izintengo zisuka ku-$12 ziye ku-$248, futhi ulayini uzoqala ukutholakala ku-inthanethi nasezitolo kusukela ngomhlaka-7 Okthoba 2021. Isiginesha yemodeli ye-Guess eyisakhiwo sodumo yenziwa idijithali esiqeshini ngasinye kanye nomushwana oyisithonjana othi “Ungikhumbule?” futhi yenza ukubukeka.
GUESS Originals x Anna Nicole Smith Campaign
“U-Anna Nicole Smith ubalulekile emfashinini yama-90s. Ifilimu edumile ka-Anna yasolwandle ivuselelwe kuleli qoqo futhi umkhankaso no-Sydney Sweeney yisikhathi esihle kakhulu sokuqhubeka nokubungaza enye yezinganekwane ze-GUESS Girls ezinesizukulwane esisha.” uthi UNicolai Marciano , Umqondisi we-Brand Partnerships