Uma uhlala edolobheni noma uyintombazane usohambeni, i-H&M inokukhuthazeka ngomhlahlandlela wakamuva wethrendi. Ebizwa ngokuthi 'I-Urban Flair', izihlabani zokudubula u-Aneta Pajak zibukeka zikhululekile ngokuthinta okupholishiwe. Kusukela kuma-hoodies amakhulu kuya kumabhulukwe ethrekhi axegayo nezingubo ezivunguzayo, lezi zingubo ziseqophelweni. Izithende ze-Chunky, amateki nezikhwama zamahlombe zengeza ukuthinta okuphelele kokuqeda.