Uma kukhulunywa ngezwe lamamodeli, imboni ibone ukuphazamiseka okukhulu eminyakeni embalwa edlule. Sezadlula izinsuku lapho umklami noma umhleli wengqephu engenza imodeli ibe inkanyezi. Kunalokho, kusezinkundleni zokuxhumana ukuqondisa amagama amakhulu alandelayo. Uma ubheka ubuso bemikhiqizo emikhulu efana ne-Fendi, i-Chanel noma i-Max Mara, banento eyodwa abafana ngayo-amamodeli anabalandeli abaningi be-Instagram. Izimpumelelo ezimbili ezinkulu zokumodela eminyakeni emibili edlule kube uGigi Hadid noKendall Jenner.
Kusukela namuhla, ukuqashelwa emhlabeni wonke kukaKendall noGigi kungaqhathaniswa nama-supermodels we-90's. Laba bobabili baqoqe izembozo eziningi zeVogue kanye nezinkontileka eziningi ezinenzuzo enkulu. Eqinisweni kwakuyi-September 2014 edition ye-Vogue US eyabiza izinkanyezi zekhava uJoan Smalls, uCara Delevingne noKarlie Kloss ngokuthi 'Instagirls'. Kusukela ngaleso sikhathi, indima yemithombo yezokuxhumana iye yakhula kuphela emhlabeni wemfashini.
Iyini i-Instamodel?
Ngamagama asobala, i-Instamodel iyimodeli ene-Instagram enkulu elandelayo. Imvamisa ukuqala kubalandeli abangu-200,000 noma ngaphezulu kuyisiqalo esihle. Ezikhathini eziningi, inani labalandeli babo lizohambisana nesihloko sekhava noma ukukhishwa kwabezindaba komkhankaso. Isibonelo salokhu kungaba isembozo esikhethekile seVogue US ekhiqizwe ngo-Ephreli 2016 ehambisana no-Kendall Jenner. Ikhava yafinyelela kubalandeli bakhe be-Instagram abayizigidi ezingama-64 (ngaleso sikhathi).
Ngakho-ke yini ngempela eyenza imodeli enenkundla yezokuxhumana enkulu elandelayo ikhange kangaka? Okwemikhiqizo nomagazini kuwukumenyezelwa. Ngokuvamile, imodeli izothumela imikhankaso yayo yakamuva noma amakhava kubalandeli bayo. Futhi-ke abalandeli babo bazokwabelana ngezithombe, njalonjalo njalonjalo. Futhi sibheka inkambiso ye-Instamodel, kufanele siqale sibheke impumelelo kaKendall Jenner yokubaleka.
Impumelelo Esheshayo ka-Kendall Jenner
Ku-2014, u-Kendall Jenner wenza i-debut yakhe yokuqala endaweni yokumodela ngokusayina ne-Society Management. Ngawo lowo nyaka, wayezobizwa ngenxusa lesikhondlakhondla senkampani yezimonyo Este Lauder . Iningi lodumo lwakhe lokuqala lingagunyazwa endimeni yakhe yokulingisa ku-E! uhlelo lwethelevishini olungokoqobo, 'Keeping Up with the Kardashians'. Uhambe umgwaqo wezindiza ekwindla-ebusika ka-Marc Jacobs, eqinisa ngokusemthethweni indawo yakhe ngemfashini ephezulu. U-Kendall uzolandela lokho ngezembozo zomagazini abafana neVogue China, iVogue US, iHarper's Bazaar ne-Allure Magazine. Ubuye wahamba phambili emibukisweni yezindlu zemfashini ezifana noTommy Hilfiger, Chanel noMichael Kors.
U-Kendall ubonakale emikhankasweni yemikhiqizo ephezulu efana noFendi, uCalvin Klein, uLa Perla noMarc Jacobs. Ngokuqondene nenkundla yakhe enkulu yezokuxhumana elandelayo, uKendall utshele iVogue engxoxweni ka-2016 ukuthi akazange ayithathe ngokungathí sina. "Ngiqonde ukuthi, konke kuyahlanya kimi," kusho uKendall, "ngoba akuyona impilo yangempela - ukugcizelela ngento ethile yezokuxhumana."
I-Meteoric Rise kaGigi Hadid
Enye imodeli ebizwa nge-Instamodel mkhuba nguGigi Hadid. Isayinwe njengobuso bukaMaybelline kusukela ngo-2015, uGigi unabalandeli be-Instagram abayizigidi ezingu-35 kusukela ngoJulayi 2017. Umdabu waseCalifornia uvele emikhankasweni yemikhiqizo ephezulu efana noStuart Weitzman, Fendi, Vogue Eyewear noReebok. Ngo-2016, u-Gigi waxhuma nomklami u-Tommy Hilfiger eqoqweni elikhethekile lezingubo nezesekeli ezibizwa ngokuthi u-Tommy x Gigi. Uhlu lwakhe lwamakhava omagazini nalo luhlaba umxhwele ngendlela efanayo.
UGigi uye waba phambili ekushicilelweni okunjengeVogue US, Harper’s Bazaar US, Allure Magazine kanye neVogue Italia. Ubudlelwano bakhe obusakazwe kakhulu nomculi wangaphambili we-One Direction Zayn futhi kumenza inkanyezi ebonakalayo kakhulu. Izingane zakwabo ezincane, UBella futhi Anwar Hadid waphinde wajoyina umhlaba wokumodela.
Izingane Ezidumile Ezingamamodeli
Esinye isici se-Instamodel phenomenon sihlanganisa izingane kanye nezingane zakubo zobuntu abadumile. Kusukela kubadlali kuya kubaculi nama-supermodels, ukuhlobana nosaziwayo manje kungasho ukuthi uyisihlabani esilandelayo se-catwalk. Izibonelo ezimbalwa zalokhu zingabonakala ngezibonelo ezifana Hailey Baldwin (indodakazi yomlingisi uStephen Baldwin), Lottie Moss (udadewabo omncane ku-supermodel Kate Moss) kanye Kaya Gerber (indodakazi ye-supermodel uCindy Crawford). Lokhu kuxhumana ngokuqinisekile kunikeza amamodeli umlenze phezulu emncintiswaneni.
Kukhona nesinye isigaba se-Instamodel—inkanyezi yenkundla yezokuxhumana. Lawa ngamantombazane aqale ezinkundleni ezifana ne-Instagram ne-Youtube ukuze asayinwe nezinkampani eziphezulu zokumodela. Amagama afana U-Alexis Ren futhi UMeredith Mickelson waduma ngenxa yokunakwa ezinkundleni zokuxhumana. Bobabili basayiniswe kuThe Lions Model Management eNew York City.
Ukuhlukahluka ku-Instamodel Age
Yize abaningi bengase babambe amakhala lapho becabanga ngamamodeli athola udumo endaweni yezokuxhumana, i-Instamodel iyasiza esicini esisodwa—izinhlobonhlobo. Imodeli yosayizi we-Plus njenge Ashley Graham futhi Iskra Lawrence babambe ukunakwa okujwayelekile ngenxa yobuningi babo benkundla yezokuxhumana. Ngokufanayo, amamodeli ombala afaka UWinnie Harlow (ubani onesimo sesikhumba se-vitiligo), Slick Woods (imodeli enegebe elibonakalayo) no-Duckie Thot (imodeli yaseSudan/Australia) bagqama ngokubukeka okuyingqayizivele.
Ngaphezu kwalokho, imodeli ye-transgender kanye nomlingisi UHari Nef waduma endaweni yezokuxhumana. Ngenxa yokulandela inkundla yezokuxhumana, manje sesingabona izinhlobonhlobo eziningi ezahlukene kumakhava omagazini nasezithombeni zomkhankaso. Ngethemba, singabona ukuhlukahluka okuningi ngokosayizi nombala njengoba iminyaka iqhubeka.
Ikusasa Lokumodela
Uma ubheka konke lokhu, umuntu kufanele azibuze, ingabe i-Instamodel iwumkhuba? Cishe impendulo inguyebo. Umuntu angabheka izitayela zokumodela zesikhathi esedlule njengama-80's lapho ama-glamazon ethanda El Macpherson futhi UChristie Brinkley wabusa imboni. Noma ubheke ekuqaleni kwawo-2000 lapho amamodeli anezici ezifana nonodoli ezifana Gemma Ward futhi Jessica Stam begcwele ukucasuka. Inqubo yalokho okufaneleka njengemodeli ephezulu ibonakala ishintsha njalo ngemva kweminyaka embalwa. Futhi ubani ongasho uma imboni iqala ukubheka ezinye izindlela zokuthi yini eyenza imodeli ephezulu?
Nakuba kungase kube nzima ukukholelwa, ikusasa lamamodeli lingaba amarobhothi. Manje, amamodeli enziwe edijithali aze avele kumasayithi abathengisi bemfashini abadumile njenge-Neiman Marcus, i-Gilt Group kanye ne-Saks Fifth Avenue ngokusho kwe-i-D. Bangakwazi yini ukugxumela emigwaqweni yezindiza noma ngisho nasekuthwebuleni izithombe?
Uma kukhulunywa ngekusasa, umuntu akanaso isiqiniseko sokuthi imboni yokumodela iya kuphi. Kodwa into eyodwa eqinisekile. Umbono wamamodeli athola udumo ngezinkundla zokuxhumana awuyi ndawo maduze. Esihlokweni esibhalwe nge-Adweek, i-ejenti yokumodela ivumile ukuthi imikhiqizo ngeke isebenze nemodeli ngaphandle uma inabalandeli abangu-500,000 noma ngaphezulu ku-Instagram. Kuze kube imboni ishintshela kwenye indawo, i-Instamodel ilapha ukuze ihlale.