I-H&M ishaye isitayela somdabu eqoqweni layo leSitudiyo sasekwindla-ebusika sango-2016 okwethulwa phakathi neviki le-Paris Fashion. Ibhrendi yemfashini esheshayo yase-Swedish ithephe abalingisi abanohlonze bamamodeli ahlanganisa i-Natasha Poly, i-Jourdan Dunn kanye nemodeli yekhava ye-Sports Illustrated Swimsuit yakamuva—u-Ashley Graham. Ngaphandle kwemininingwane yabantu, umbukiso we-runway uphinde wagxila ezingutsheni ezinde ze-maxi kanye ne-pinstripe suiting ephefumulelwe yezingubo zabesilisa ezinokulingana okukhululekile.
Amavayibhu e-Bohemian afika ngemininingwane ye-fringe ezintweni eziningi ezifana namabhuzu namajazi amade njengalawo agqokwa uFreja Beha Erichsen ukuze abukeke okokugcina. Ukufinyelela inhlanganisela ye-eclectic, izigqoko ze-bowler ezinde namabhuzu esitayela sasentshonalanga anamaphrinti e-python kwenza isitatimende impela.