I-H&M iya eNingizimu ye-France ngomhlahlandlela wayo wakamuva obizwa ngokuthi, ‘Riviera Dressing’. Ilungele isikhathi samaholide, uhlobo lwemfashini yase-Swedish lufaka u-Othilia Simon oyimodeli njengebhuku lokubheka. Ifilimu yemfashini igqamisa izitayela ezi-chic nezilula kusukela kumahembe anezinkinobho kuya kuziketi zedenim nezingubo ezinomoya. Kuhlanganiswe nobucwebe obufakwe ngegolide kanye nezimbadada ezinezintambo, lezi zingcezu zizongena ku-wardrobe yakho yasehlobo kalula.
I-H&M 'Riviera Dressing' Incwadi yokubheka yasehlobo ka-2018