Rimmel eLondon umemezele imodeli yaseBrithani nomlingisi Cara Delevingne njengenxusa lakamuva lomkhiqizo. Engena endimeni entsha, u-Delevingne uyahlanganyela, “Ngizizwa ngihloniphekile ukusebenza noRimmel. Iwuphawu lokuqala lokuzenzela engathulwa kulo ngisemusha. Ngiyintombazane yase-London njalo futhi u-Rimmel uthwebula futhi umele izitayela zobuhle zedolobha ezixakile, ezihlanganisa yonke indawo.” Ukubungaza indima yakhe njengenxusa lomkhiqizo, u-Delevingne uzobamba iqhaza esithangamini sabezindaba sokuqala sika-Snapchat ngo-Ephreli 15, 2016. Abalandeli bangathumela imibuzo engase ibe khona engqungqutheleni ngokusebenzisa i-hashtag ethi #RimmelxCara ezinkundleni zokuxhumana.
Ukuxoxa ngokuthi kungani u-Delevingne eyinxusa eliphelele lomkhiqizo, isikhulu esiphezulu sezentengiso sakwa-Coty sezimonyo zemibala UJohanna Bussinelli uyachaza, “UCara Delevingne uwumfanekiso ophelele wohlobo lwe-Rimmel olusethwayo kanye nobuntu balo obushaqisayo, obuhambisana nomgwaqo. Ngokubukeka kwakhe okunesibindi, kwesimanje, imfashini enolaka kanye nokuma kokuzethemba kokuthi ubuhle bangempela buvela ngaphakathi, uCara uhlonishwa umhlaba wonke ngenxa yobuntu bakhe kanye nokuzibonakalisa kwakhe.” U-Bussinelli uyaqhubeka, "Uzoba isengezo esinamandla kumkhiqizo, akhuthaze isizukulwane esisha sabesifazane futhi abonise isici esihlukile sokubukeka kwe-London eclectic."
I-Rimmel London isekela likamongameli wezokumaketha emhlabeni jikelele Montse Passolas uyanezela, “Ukubukeka okumangalisayo kukaCara Delevingne nomuzwa oyingqayizivele wesitayela kusho ukuthi ungumuntu opholile u-Rimmel. Ngamakhono akhe amangalisayo nomoya wokungesabi, uyisikhuthazo sangempela kwabesifazane abasebasha yonke indawo. I-Cara futhi inobukhona obukhulu be-inthanethi kanye nenkundla yezokuxhumana elandelayo, lapho u-Rimmel angakwazi ukufinyelela futhi akhulume nabathengi bethu ababalulekile. Uyinxusa laseBrithani elidumile kanye nozakwethu omuhle kakhulu kulo mkhiqizo. "
U-Cara Delevingne womkhankaso we-Saint Laurent
Nakuba Cara Delevingne angase akhangwe ukuheha kwe-tinseltown, edlala kwifilimu ezayo ethi Suicide Squad, akakakufulatheleli ukumodela. Muva nje, uCara ubeke phambili omunye wabo UHedi Slimane imikhankaso yokugcina yokukhangisa yaseSaint Laurent. Imodeli yaseBrithani nomlingisi bagqoke ukubukeka okuvela eqoqweni le-couture ye-brand ekwindla-ebusika 2016.
