Ngomqulu wokuqala womkhankaso ka-Balmain wekwindla-ebusika ka-2018 edlalwa u-Milla Jovovich, uhlobo lwesiFulentshi lukhipha ivolumu yesibili ebizwa ngokuthi, 'I-Balmain Beat'. Umqondisi Wokudala U-Olivier Rousteing uthepha abalingisi abahlukahlukene abahlanganisa amamodeli nabadali abafana no-Soo Joo Park, u-Daphne Guinness, u-Duckie Thot, uLuz Pavon, u-Charlotte Lawrence, u-Izzy Alisha noMina Rose. Ithathwe eLondon ngu I Le , izikhangiso zigqamisa izingubo ze-bodycon, izikhwama zezitatimende namajakhethi amahle.
Balmain Fall/Winter 2018 Campaign – Balmain Beat