Iqoqo lekwindla lika-2014 elivela ku-Theory selifikile ezitolo, futhi liku-inthanethi ku-Shopbop. Sethula ibhuku lokubuka elisha, umthengisi waku-inthanethi ubeka obala kumaluka anethezekile elebula yaseNew York, amajazi amahle neziketi ezifana nezentokazi kulezi zithombe zangaphandle. Zitholele okwengeziwe eqoqweni le-Fall Theory ngezansi naku-ShopBop.com.