Iqoqo le-H&M Conscious Exclusive lasekwindla-ebusika lika-2020 liguqula imfucuza ibe yimfashini. Izindwangu zenziwe ngemfucumfucu yezitshalo zokudla kanye ne-pulp yokhuni etholakala ngokuqhubekayo. Izithombe zomkhankaso osemthethweni imodeli yesihlabani nesishoshovu Zinnia Kumar . Zihlanganiswe abanye, izithombe zibonisa okukhethiwe okulungele ukuhlwa kusukela eziqongweni eziboshiwe ukuya kumagawuni agqamile kanye nokuthunga kwe-tuxedo. Ngaphezu kwezingubo, i-H&M iphinde yethula izesekeli ezinobucwebe obugaywe kabusha nezibuko zelanga. Izicathulo zenziwe ngesikhumba se-vegan esine-mule esesitayeleni kanye ne-boot silhouette. Bheka iqoqo le-Conscious Exclusive ngoDisemba 1st.
“Ngijabule ngokuba yingxenye yalo mkhankaso we-Conscious Exclusive, ikakhulukazi njengoba i-H&M ivula indlela yokuthi amaqoqo aqhubekele phambili abe yinto ejwayelekile embonini. Njengabathengi, ngeke sisadinga ukuhlukanisa phakathi kwemfashini nokusimama, njengoba zizoba yinto eyodwa futhi efanayo. Njengesazi semvelo esisebenza kwezemfashini, lokhu kungenza ngibe nethemba,” kusho uZinnia.
I-H&M Conscious Exclusive Fall/Winter Campaign 2020
Ku-A/W20, besifuna ngempela ukuba ama-trailblazers - siphushe imikhawulo yokuqamba kanye nemfashini esimeme - ngokugxila emfuleni. Ngenxa yalokho, izingcezu kuleli qoqo zenziwe ngezinto ezimangalisayo ezikhiqizwe emfucumfucwini. Ngokusebenzisana nalolu hlobo lwenguquko nokukwazi ukukhuluma namakhasimende ethu ngobuhle, sithemba ukuthi imfucuza ingaba yingxenye yekusasa lemfashini esimeme, "
U-Ann-Sofie Johansson, umeluleki wezobuciko kwa-H&M
