Muhle ePlaid – UFrida Gustavsson ukhombisa uhlangothi oludlalayo lweplaid kumagazini ka-Okthoba 2013 wephephabhuku iVogue China. Imodeli yase-Swedish inyakazisa isizini entsha imvunulo eqokiwe evela kumagama amakhulu afana no-Tommy Hilfiger, u-Dior, no-3.1 Phillip Lim, bonke abakhethwe umdwebi wesitayela u-Bobette Cohn. Ukusikwa kwe-pixie okuhle kwe-Ward yezinwele ezilungisa izinwele kanye nezimonyo ezincane ezivela ku-Mariel Barrera ziqedela lokhu kubukeka okujabulisayo, nokubonisa uthando. Umthwebuli wezithombe zengqephu odumile u-Greg Kadel uhlwithe uFrida ngengemuva elimhlophe qwa ukuze enze imodeli kanye nesambatho sakhe se-plaid pop. Izinzipho zika-Alicia Torello
