Eminyakeni embalwa edlule, kube nokuphusha okukhulu okuvela kumalebula emfashini nomagazini ukufaka izinkanyezi ezingenazo i-Photoshop ngisho nezimonyo. Ukubuyela emuva eminyakeni eyisithupha, sanquma ukubheka umlando we-no Photoshop movement kusukela ngo-2009 kuze kube namuhla. Kusukela emkhankasweni odumile we-aerie lingerie kuya kumakhava abonisa izihlabani ezifana no-Kate Moss no-Marion Cotillard, laba saziwayo abakaze bathintwe ezindaweni ezinkulu.